Invest in their feet now to limit future problems.

Anatomically designed footwear for children created to make it easier for your little one to pull up, stand, and walk with confidence.

Kids feet have yet to develop the structure of an adult foot

So why do we put kids' feet in miniature versions of adult shoes?
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Anatomically designed footwear for children

jbrds has redesigned the kid’s shoe with kids in mind in order to create anatomically designed footwear for children. Our sock-like upper and injection-molded support cage are designed to promote the healthy development of feet and the lower extremities by supporting the weight bearing structure of their developing foot while uniquely stabilizing their still forming heel, making it easier to stand, balance, and walk.

The suede outsole allows just enough grip for the baby’s sweeping gait to not get tripped up, while the 0-drop outsole promotes the development of healthy tendons to limit future foot and ankle problems.

Our bottom-up approach to footwear design is starting children off on the right foot for a lifetime of physical activity.

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Colors your baby will love

Look Mom... No Arch!

Adult footwear is structured to support a developed arch, which a young child does not have, and won't have until their feet are fully grown. Current infant, toddler, and kid's footwear are takedowns of adult shoes or lacks appropriate lateral support and necessary heel stabilization. Bones critical to the baby's ability to stand, balance, and walk are still developing. So why put them in tiny adult shoes?

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Why Parents Love jbrds

Wes loves his jbrds, they’re so light and he’s able to be quick on his feet. I love that they’re easy to slide on and go, sometimes even over his jammies!

Wes' Mom

We love our jbrds, she loves running around so quick in them. I like that they’re so easy to put on, one less struggle to get out the door.

Araz's Mom

jbrds are so easy to clean. They stay on and offer amazing support! People stop us everywhere to ask where we got our jbirds.

Ford's Parents

We love jbirds! These shoes are so wonderful, you can tell how well they fit and feel on his feet as he moves around easily! Most kid shoes are stiff, clunky and awkward - not jbirds! He is able to run and play without worrying about his shoes tripping him or getting in the way of his fun. A must buy!

Leo's Mom

Rose loves her jbrds because she can run around and easily continue to be the daredevil she is. I love knowing that they are developed especially for little ones feet, it gives me peace of mind knowing that.

Rose's Mom

Aurelia loves her jbrds! They’re colorful, fun and seem to make her feel great, they’re the only shoes she wants to wear now. I love them because they make her feel that way and I’m confident that I’m giving her little bones and muscles the shoe love they need to thrive.

Aurelia's Mom

It wasn’t until I found jbrds that we had some progress! All of the sudden Tyler was standing. Wow. Oh my god. Standing. That was progress. We had my son wear the jbrds all the time. Little did we know after a few weeks, he was moving!!! Although he was like a drunk sailor, he was walking!

Tyler's Mom