Reimagining children‘s footwear with their developing feet top-of-mind.
Historically, the footwear industry has been shrinking shoes designed for adult feet to fit kids’ feet, even though their feet are still developing. Infants don’t have arches nor the structural stabilization to bear weight and stand.
An adult shoe has a built-up arch and elevated heel. The current offerings are so generic that little ones and parents alike often don’t notice when a child is wearing the wrong shoe on the wrong foot.
Anatomically Designed, And Cute!
Around the age of one, the baby develops a cuboid bone which serves as the fulcrum to the tendons that provides stability to stand, balance and walk.
Our patent pending design uniquely supports the lateral column and developing cuboid bone while stabilizing your child's heel. This combination of support and stability promotes the healthy development of your child's foot.
This one two punch of support and stability has never been offered until now.
To start kids off on the right foot for a life filled with physical activity. We will ease parents' burden when deciding on what is best for their kid's feet.
To become the first active lifestyle brand from cradle to 8 (years old). Developing innovative footwear and apparel products while executing a connected digital strategy engaging families.