A collage of a woman holding a baby and a jbrds fern colored shoe against a white background.

How jbrds and March of Dimes Are Redefining Infant Wellness Together

How jbrds and March of Dimes Are Redefining Infant Wellness Together

We are pleased to announce that jbrds and March of Dimes have joined forces. The intention is clear: to give your babies the strongest, healthiest start in life. 

At first glance, a footwear brand and a nonprofit seem like an unusual pair. But their goals just click. jbrds makes shoes that care for tiny feet, and the March of Dimes knows what babies need to grow healthy. Together, we help your little ones move and develop strongly. 

This guide shows how they support you and your baby, and what’s coming next. 

March of Dimes: Mission and Impact in Infant Health

Founded in 1938, the organization was inspired by President Roosevelt's fight against polio. Along its journey, March of Dimes thus grew from fighting polio to protecting infant health, preventing birth challenges, and supporting mothers nationwide. 

Today, they carry out research, education, advocacy, and community programs aimed at preventing avoidable maternal and infant health risks.

From Birth Defects to Preterm Birth: A Health Leader

For decades, their work has been tackling the issues of birth challenges, pre-term birth, and family support during the overwhelming months post-pregnancy. Key initiatives include:

  • Prenatal education: Equipping parents with the knowledge to make informed choices for a healthy pregnancy.
  • NICU (Neonatal Intensive Care Unit) support: Supporting families in the early days of caring for a premature or medically fragile baby.
  • Research and advocacy: Investigate the causes of pre-term birth and birth defects while advocating for policies that protect moms and babies.

How does it help you? The early days-from pregnancy to the first milestones-shape a lifetime. A new parent might feel alone and unguided in this journey. March of Dimes walks with families, helping babies take their first steps on a strong, healthy foundation, a gift every parent cherishes.

Why jbrds Chose to Partner on Infant Wellness

jbrds has always believed that a strong foundation for your child matters from day one. Partnering with March of Dimes allows them to combine thoughtful shoe design with trusted health expertise, supporting infant wellness from the very first step.

Shared Goals in Supporting Strong Beginnings

jbrds’ anatomically designed shoes let tiny feet move safely, comfortably, and strongly. March of Dimes ensures babies stay healthy inside and out. Together, they provide supportive shoes and trusted guidance for overall infant well-being. 

What This Collaboration Looks Like in Practice

A baby wearing jbrds shoes, walking with an adult female in rough terrain.

This isn’t just a partnership on paper; it’s about action that truly helps families like yours. jbrds and the March of Dimes turn shared goals into programs, resources, and support you need in the early days of parenthood.

How the Partnership Elevates Infant Wellness (Beyond Shoes)

Yes, jbrds designs baby shoes. But this collaboration goes beyond footwear. Combining expertise in movement and health, jbrds and the March of Dimes provide babies a stronger foundation for growth and development.

Holistic Support, Not Just Footwear

The initiative empowers parents with practical knowledge about foot milestones and early movement, showing how these small steps boost overall wellness. It also ensures equitable access for families who lack the resources or awareness to fully support their infants. Research and data collected through the partnership inform programs and guidance to help families everywhere offer babies the best possible start.

How This Partnership Promotes Long-Term Infant Wellness

A parent putting flexible jbrds shoes designed for early walkers on her baby's feet.

Supporting babies early sets the stage for a lifetime of healthy growth. By combining trusted health expertise with thoughtfully designed shoes, jbrds and March of Dimes help prevent issues before they start and give infants a strong foundation for the future.

From First Steps to Healthy Futures

This collaboration's goal is to support babies early and minimize risks of foot, movement, or posture issues before they onset. Both jbrds and the March of Dimes believe that preventive care should be encouraged rather than waiting for problems to arise. 

The March of Dimes offers health expertise, while jbrds' thoughtfully engineered shoes become the perfect complement. This unique partnership builds a strong foundation for infants' healthy growth, confident movement, and lifelong wellness.

Redefining Infant Wellness Together

This is more than a brand tie-up; it’s a mission to support infant wellness at every step. Parents can explore programs, shop purpose-driven shoes, and participate in initiatives that make a real difference.

Discover the Jbrds × March of Dimes program, find shoes designed for healthy development, and join in giving every infant the strongest, healthiest start in life!